Alexander Ho is Co-founder of Switch Key Digital, an leading digital marketing and design agency specialising in Search Experience Optimisation (SXO).
With a unique blend of biomedical engineering and design expertise, Alex brings a human-centred approach to digital product development and is passionate about making a positive impact on people’s lives through exceptional experiences.
With over 5 years of experience as a full-stack designer and engineer working in the edtech and medtech space at startups, scaleups and corporates like Telstra Health, Alex has a deep understanding of user research, design systems, prototyping and SEO practices. He excels at delivering exceptional solutions that drive both user satisfaction and search engine visibility. As a seasoned designer and engineer with experience in startups and scaleups, Alex understands the unique challenges and opportunities faced by early-stage businesses and large multinational organisations. His ability to craft intuitive interfaces across diverse industries, including SaaS, healthcare, education, and finance, consistently delivers high-quality digital products that meet user needs and drive sustainable business growth.